2025/26 HighlightHER Event Collection
The DPL partnered with Launch Original to create a season-long merchandise design system for the 2025/26 event calendar. The collection was built around the HighlightHER campaign, using bold event-specific typography, HER-focused messaging, and clean Puma apparel mockups to give each DPL event its own identity while keeping the full season connected under one visual platform.
Launch Original developed merchandise graphics for multiple DPL events across the season, including Provo, Phoenix, Tampa, Rock Hill, Richmond, and Virginia Beach. Each event received its own location lockup and campaign phrase, such as Fuel HER Fire, Trust HER Process, Follow HER Lead, Watch HER Rise, Respect HER Hustle, and Celebrate HER Drive.
The designs were applied across black and white t-shirts, hoodies, event logo graphics, and full-season back-print concepts. The result was a merchandise system that could work as event apparel, staff gear, player keepsakes, and a larger visual extension of the DPL brand.
The main challenge was creating merchandise that felt event-specific without making each stop feel disconnected from the larger DPL season. Each location needed its own energy, color accent, and message, while still sitting inside the HighlightHER campaign family.
The designs also needed to work across different apparel colors, product types, and print placements. This required a clean system that could be flexible enough for front chest marks, large center graphics, back prints, hoodies, and simplified location logos.
The goal was to create a merchandise platform that made each DPL event feel memorable, collectible, and connected to the overall player-centered campaign.
Launch Original set out to build a consistent design language using bold typography, HER-highlighted messaging, seasonal event details, location names, and color accents. The system also needed to elevate the player experience by turning each event into something athletes and families could wear, remember, and associate with their DPL journey.
Launch Original delivered a complete event merchandise system for the DPL 2025/26 season. The final collection included individual event marks for Provo, Phoenix, Tampa, Rock Hill, Richmond, and Nationals, along with apparel mockups for shirts and hoodies in both black and white versions.
The finished designs gave the DPL a clean, modern, and highly repeatable merchandise platform that supports event retail, player experience, brand visibility, and season-long storytelling. Each piece connects back to the HighlightHER campaign while giving every event its own distinct identity.